Sunday 4 November 2012

Artists Website Starting From Scratch.


Artists Website Starting From Scratch. 

I set out to create an Artists Website that offers more than just the average and Starting again from Scratch seamed like the only way to make the website different from the normal artist offerings online. 

As an Artist Just having a website is not enough. Most of the time spent is trying to promote what yourself as an artist and surprisingly little time is actually spent painting….  This ultimately this has led to a number of Changes of Directions needed to achieve this aspect of Marketing myself as an artist. 

The Studio at Hylands House is just a starting point, being in front of the general public has dramatically altered some of my perceptions and I am constantly surprised and delighted by the reactions that the Paintings have on the average individual in the street, even if they would not normally understand or appreciate Abstract Paintings. 

As an artist its Fantastic, I am Creating New Paintings that are Brilliant, Meeting New people and possibilities, Communicating with other artists, Growing in confidence, Selling Work and a whole lot more besides, but the hours Im committing to the studio comes at a cost. I have neglected Facebook, Blogs and even the Artists Website I have struggled with for so long.

Creating the new artist website has seamed to take for ever, especially when you're doing it in your spear time and along with all the trials and tribulations, problems of computers, Lost and corrupted files and suchlike it dose really feel like that. as much as anything the more i have learnt has led to changes in direction and starting from scratch for the new artist website  

What is it that you want your website to do? 
The first question any web designer must ask is what is it you want to achieve. Just like any website, The Website has to be interesting, simple and easy to navigate. Do you want Your Artist Website to :
  • Sell Paintings? 
  • Promote and Show your Work? 
  • Create a Buss and Interest in Art? 
  • Capture Email and contact information?
  • Sign up to social networks? 
  • Inform and educate?
  • Or something else?

It might be all or some of the above, but no mater what it is you want It is vital that a high volume of hits are required to achieve your goals. A website without visitors is pointless. Getting your website in front of enough people requires getting a balance of content, keywords and quality webpages that rank highly enough on Google is harder than it sounds, just throwing a few pages together online and hopping for the best just won't cut it.   

Thankfully there is a lot of help and information available online, but it still requires a huge amount of investment in time and effort to create all the original content in a way that is simple and strait forward for even the average man in the street, to understand and Appreciate the Modern art I create. This process is finally getting to a point where I can truly say that I have crated a really useful and valuable artists website from scratch.

Every painting in the website has useful descriptions and explanations, there are helpful Art Articles and a Sketchbook page offering unique insights into art and painting, along with information about my role as a Resident artist, the studio at Hylands House, contact information and how to buy paintings and much more besides. I still have much to do but hopefully in the new year or by spring at the latest the website will be ready for launch fingers crossed. 

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